B2B website checklist
A practical checklist for companies planning a new B2B website. Content, structure, SEO, and technical items to prepare before you brief a designer.
Gather company profile, product descriptions, certifications, and case references before briefing a designer.
Define the pages you need: home, products, about, contact, and any industry-specific pages.
Identify keywords your buyers search for and plan which pages target which terms.
Define hosting, domain, email, analytics, and any integration needs upfront.
FAQ
A practical checklist for companies planning a new B2B website. Content, structure, SEO, and technical items to prepare before you brief a designer.
Most companies can gather the necessary content and structure within 1-2 weeks.
Professional photos help but are not required. Clear product photos and authentic company images are sufficient.
Having a draft of your content speeds up the process. Even rough notes help the designer understand your business.
At minimum: home, products or services, about, and contact. Most B2B sites also include industry pages and a FAQ section.
A practical checklist for companies planning a new B2B website. Content, structure, SEO, and technical items to prepare before you brief a designer.